A rider takes to the street on the new Harley-Davidson Street™ 750, one of two new Dark Custom™ motorcycles designed with and especially for young urban riders around the world. Available in select markets in 2014, the Street 750 and Street 500 feature all-new liquid-cooled Revolution X™ powertrains that match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock.
Harley-Davidson (NYSE: HOG) is continuing its monumental ride, which began with the introduction of Project RUSHMORE in August, by revealing two new Dark Custom™ motorcycles designed for young urban riders around the world.
The Harley-Davidson Street™ 750 and Street™ 500 motorcycles – the first all-new platform from Harley-Davidson in 13 years – are built for urban environments with all-new liquid-cooled Revolution X™ powertrains, nimble agility and the sound and look that lets everyone know they are genuine Harley-Davidson.
“These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process.”
Urban, Authentic Harley-Davidson
The Street 750 and Street 500 from Harley-Davidson are built for an urban environment. Each motorcycle features the new Revolution X engine, designed to match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock.
The Revolution X engine will be housed in a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. Both signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize.
“These new bikes are leaner, yet still have a mean streak – they’re the real deal, made of real steel.” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “They’re designed to handle the abuses of urban environments and provide authentic opportunities to customize.”
The Harley-Davidson Street™ 750 and Street™ 500 will be rolling into dealerships in select markets starting in 2014.
Harley-Davidson reveals the new Street™ 750 motorcycle, one of two new Dark Custom™ motorcycles designed for young urban riders around the world. The first all-new platform from Harley-Davidson in 13 years, the Street 750 and Street 500 motorcycles were created with thousands of hours of input from young adults. Available in select markets in 2014, both motorcycles feature all-new liquid-cooled Revolution X™ powertrains, nimble agility and the sound and look that lets everyone know they are Harley-Davidson motorcycles.
What is the Street motorcycle? What are you announcing?
On the heels of Project RUSHMORE, the company reveals two totally new motorcycles: the new Street 750 and Street 500 from Harley-Davidson. Both motorcycles were designed for an entire new generation of global riders and feature the all-new Revolution X, V-Twin engine. This is pure Harley-Davidson built for the urban environment.
What is the target price for the Street?
Pricing will vary by market and will be announced when the bike is available for retail sale in each market. In the U.S., the price range for these motorcycles will be between $6,700 and $7,500.
When will the new Street be available for purchase and where?
In Q2 2014, the Harley-Davidson Street will be available in the U.S., Italy, Spain, Portugal and India. More detailed information regarding the new Harley-Davidson Street 750 and Street 500 availability in these markets will be announced in the coming months. We plan to expand to additional markets in 2015 and will announce timing and locations at a later date. We plan to eventually introduce the Harley-Davidson Street 750 and Street 500 to additional markets and will announce timing and locations at a later date.
What finance options will be made available to customers for Street?
Harley-Davidson Financial Services (HDFS) will have a range of finance, insurance and extended warranty products tailored to the needs of Street riders in select markets.
What type of engine does the Street have?
The new Harley-Davidson Street 750 and Street 500 motorcycles feature the Revolution X engine, a new liquid-cooled V-Twin engine tuned to meet the demands of urban riding around the globe. It’s the next chapter in the story of the Revolution line of liquid-cooled engines.
Features and Benefits
Introducing the Revolution X™ engine.
Riding on crowded streets and jam-packed freeways puts its own set of demands on a motorcycle engine. The all-new Revolution X™ engine is pure Harley-Davidson V-Twin muscle specifically designed for urban riding. It’s liquid cooled to maintain peak performance no matter how high the mercury climbs or how long you’re in gridlock. There’s a single overhead cam. Four valves per head. And a smooth-shifting 6-speed transmission. It all translates to one thing: instant response to the twist you give the throttle when stop turns to go.
Built for tight turns and quick moves.
Let the autos crawl at their pace. On the Harley-Davidson Street™ motorcycle you travel at yours. The chassis is lean and narrow for easy handling. The seat is super low. The suspension is tuned for the roughest urban roads. You’ve got premium brakes, and a broad handlebar sweep and a narrow front tire for tight turns and fast moves. One opening in that honking mass of sheet metal, and you’re gone.
Not just a sound. A signature.
No one on your block will mistake the note coming from the upswept exhaust on the new Harley-Davidson Street™ motorcycle. This is the pure, deep-thumping Harley-Davidson V-Twin engine rumble; the kind that hits your ears and reaches all the way down to the pit of your stomach. Tuned to perfection in our state-of-the-art sound-testing facility in Milwaukee, Wisconsin, USA. Instantly recognized on any corner in the world.
Premium Harley-Davidson. There is no other kind.
Take a close look at any Harley-Davidson motorcycle you see parked under the neon lights. Premium to the last detail. The Harley-Davidson Street™ 750 and 500 motorcycles are no exception to that rule. Steel tank and fenders. Paint a mile deep. LED taillight and mini bullet turn signals. Ignition, fork and gas cap locks. Rock-solid belt final drive. Painstakingly tight fit and finish. Intuitive hand controls. Because only a motorcycle we’re proud to build is a motorcycle you’ll be proud to park on your curb.
Set your creativity free.
This is about what separates you from the masses on the sidewalk. No Harley-Davidson® motorcycle is finished until the rider unleashes some of his or her own soul on the look of the machine. The Harley-Davidson Street™ is a blank canvas. Ready for you to paint with your attitude and style. There are as many ways to customize it as there are riders. There are no rules. Let everyone else be one of the crowd.
By the street. For the street.
When the street is where you live, it starts to live in you. True of a rider. True of a motorcycle. The look of the Harley-Davidson Street™ 750 and 500 motorcycles comes from the street. Born out of the custom tradition of tearing down a motorcycle to its raw, minimal essence and letting the pure rebellion inherent in the lines of the machine come screaming through. This is the essential attitude. It doesn’t require much explanation. On the Harley-Davidson Street™ motorcycle, one look says it all.
Dark is in the details.
Blacked out engine and covers. Black pullback handlebars. Black fork gaiters and lowers. The first all-black exhaust on a Harley® motorcycle since our original Café Racer motorcycle was roaming the streets in the 70’s. You’ve also got a café style speed screen. A 17 inch front wheel. And an aggressive slash on the tail section. This isn’t something common rolling down the boulevard every day of the week. This is the new Harley-Davidson Street™ motorcycle. This is Dark Custom attitude like nothing the world’s ever seen before.